
TX-010TX_OPEN
VST Total T3 VR Sales Experience
CLIENT
VST Industries
YEAR
2024
CLIENT
VST INDUSTRIES
SCOPE
DESIGN + BUILD + TRAINING
DURATION
8 WEEKS
YEAR
2024
LOCATION
INDIA
BLOCK_01 / BRIEF
A VR launch experience for the Total T3 cigarette campaign, built for VST's sales team. Equip sales reps to walk local vendors and customers through the new product story without physical samples on hand.
BLOCK_02 / APPROACH
We scripted the brand and product talk-track into a guided VR sequence on Oculus Quest. Reps wear the headset during vendor visits; the experience is paced for a short, repeatable conversation rather than a full demo.
BLOCK_03 / OUTCOME
A field-deployable sales tool that gives every rep the same launch narrative, with no dependency on physical samples or printed collateral.
BLOCK_04 / TECH STACK
- UNITY
- OCULUS QUEST
- VR TRAINING
GALLERY_01 / VISUAL ARCHIVE

