
TX-011TX_OPEN
Coke Body-Motion Dance Activation
CLIENT
Coca-Cola
YEAR
2024
CLIENT
COCA-COLA
SCOPE
DESIGN + BUILD + INSTALL
DURATION
5 WEEKS
YEAR
2024
LOCATION
INDIA
BLOCK_01 / BRIEF
Turn an on-ground brand zone into a body-driven music moment. Step into the frame, dance, and watch the visual react to your motion in real time — branded, shareable, queue-friendly.
BLOCK_02 / APPROACH
A vision-based body tracker reads pose and motion intensity, then drives a real-time visual layer composed against the brand environment. No controller, no calibration — the participant just moves and the system follows. We tuned the motion-to-visual loop so the loop reads as performance, not lag.
BLOCK_03 / OUTCOME
A repeat-play attraction that kept the brand zone busy across the day, with each session producing a personal motion clip the participant could take home.
BLOCK_04 / TECH STACK
- BODY TRACKING
- COMPUTER VISION
- UNITY
- REAL-TIME GRAPHICS
GALLERY_01 / VISUAL ARCHIVE

[ VIDEO ]
