SKIP TO CONTENT
OPERATIONAL

LUCKNOW · DELHI

Coke Body-Motion Dance Activation — Coca-Cola, 2024
TX-011TX_OPEN

Coke Body-Motion Dance Activation

CLIENT
Coca-Cola
YEAR
2024
CLIENT
COCA-COLA
SCOPE
DESIGN + BUILD + INSTALL
DURATION
5 WEEKS
YEAR
2024
LOCATION
INDIA
BLOCK_01 / BRIEF

Turn an on-ground brand zone into a body-driven music moment. Step into the frame, dance, and watch the visual react to your motion in real time — branded, shareable, queue-friendly.

BLOCK_02 / APPROACH

A vision-based body tracker reads pose and motion intensity, then drives a real-time visual layer composed against the brand environment. No controller, no calibration — the participant just moves and the system follows. We tuned the motion-to-visual loop so the loop reads as performance, not lag.

BLOCK_03 / OUTCOME

A repeat-play attraction that kept the brand zone busy across the day, with each session producing a personal motion clip the participant could take home.

BLOCK_04 / TECH STACK
  • BODY TRACKING
  • COMPUTER VISION
  • UNITY
  • REAL-TIME GRAPHICS
GALLERY_01 / VISUAL ARCHIVE
Coke Body-Motion Dance Activation — gallery 1
[ VIDEO ]