Thums Up Charged Excitometer

A college-and-youth activation for Thums Up Charged. Players perform dance moves; a sensor reads energy and fills an on-screen meter. Whoever fills the meter first takes the prize.

We built a competitive game loop around a single motion sensor and a public-screen UI sized for a college quad. The mechanic — dance until the meter caps — kept queues moving and read instantly to passers-by.

A short-loop activation that consistently pulled crowds and fed the brand's high-energy positioning.

• UNITY
• MOTION SENSOR
• EVENT TECH