Kia Motors Interactive Configurator Game

Replace the static brochure with a configuration game. Visitors explore trims, colours, and features through play, then leave with a sharable, fully configured car.

We combined progressive feature reveal with light gamification. Players unlock features as they discover them, earning points for safety and comfort options; the configured result is rendered as a shareable asset that doubles as a sales handover at the dealership.

Longer dwell on feature exploration and a measurable easier handover from web to in-dealership conversation.

• WEBGL
• REACT
• NODE.JS
• THREE.JS