TX-015TX_OPEN
Samsung Virtual Experience Centre
CLIENT
Samsung
YEAR
2022
CLIENT
SAMSUNG
SCOPE
DESIGN + BUILD
DURATION
12 WEEKS
YEAR
2022
LOCATION
INDIA
BLOCK_01 / BRIEF
A virtual experience centre for Samsung's device showcase. Visitors walk a digital floorplan, interact with hero devices, and learn the connected ecosystem from anywhere.
BLOCK_02 / APPROACH
We laid the centre out as a navigable 3D space tied to a content layer for product detail. The build acts as both a sales-enablement tool and a permanent brand experience surface beyond any one launch.
BLOCK_03 / OUTCOME
A reusable virtual showroom that supports product launches and ongoing sales conversations from a single asset.
BLOCK_04 / TECH STACK
- WEBGL
- UNITY
- REACT
- 3D ASSETS
GALLERY_01 / VISUAL ARCHIVE
