ICC World Cup Cheer Game

Translate fan energy into a measurable cricket cheer. Body-tracking sensor, audio level capture, and a digital meter that responds to crowd intensity. Co-branded for Polycab's ICC World Cup activation.

A vision-based body tracker pairs with an audio DSP loop to read both physical and vocal effort in real time. The meter ramps as participants cheer for their team; a finishing ceremony renders a personalised GIF and short video.

Results are dispatched to the player's WhatsApp or email within seconds of finishing — turning a 60-second activation into an organic share asset.

A repeat-play sensor game with an automatic share-out flow that closed the loop between on-ground play and digital reach.

• UNITY
• BODY TRACKING
• AUDIO DSP
• WHATSAPP API