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LUCKNOW · DELHI

Thums Up Walk-the-Plank VR Stunt — Thums Up, 2023
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Thums Up Walk-the-Plank VR Stunt

CLIENT
Thums Up
YEAR
2023
CLIENT
THUMS UP
SCOPE
DESIGN + BUILD + TRAINING
DURATION
6 WEEKS
YEAR
2023
LOCATION
INDIA
BLOCK_01 / BRIEF

Build a VR stunt that proves the Thums Up daring spirit. Walk a virtual plank above a city skyline. Run it all day at youth events without a specialist operator.

BLOCK_02 / APPROACH

Full-body immersion, spatial audio, and subtle haptics turn a single mechanic into a brand statement. We packaged the experience as a plug-and-play kit with a guided flow, intuitive controls, and a robust guardian system so brand teams can run it across campus activations.

BLOCK_03 / OUTCOME

Hundreds of participants per event with consistent mind-blowing feedback. A repeat magnet for queues and social sharing.

BLOCK_04 / TECH STACK
  • UNITY
  • OCULUS QUEST
  • SPATIAL AUDIO
  • HAPTICS
GALLERY_01 / VISUAL ARCHIVE
Thums Up Walk-the-Plank VR Stunt — gallery 1
Thums Up Walk-the-Plank VR Stunt — gallery 2