
TX-005TX_OPEN
Thums Up Walk-the-Plank VR Stunt
CLIENT
Thums Up
YEAR
2023
CLIENT
THUMS UP
SCOPE
DESIGN + BUILD + TRAINING
DURATION
6 WEEKS
YEAR
2023
LOCATION
INDIA
BLOCK_01 / BRIEF
Build a VR stunt that proves the Thums Up daring spirit. Walk a virtual plank above a city skyline. Run it all day at youth events without a specialist operator.
BLOCK_02 / APPROACH
Full-body immersion, spatial audio, and subtle haptics turn a single mechanic into a brand statement. We packaged the experience as a plug-and-play kit with a guided flow, intuitive controls, and a robust guardian system so brand teams can run it across campus activations.
BLOCK_03 / OUTCOME
Hundreds of participants per event with consistent mind-blowing feedback. A repeat magnet for queues and social sharing.
BLOCK_04 / TECH STACK
- UNITY
- OCULUS QUEST
- SPATIAL AUDIO
- HAPTICS
GALLERY_01 / VISUAL ARCHIVE


