Budweiser Beats — Lollapalooza Mumbai

Launch Budweiser Beats inside the brand's Lollapalooza experience zone. Three connected fan touchpoints. One festival weekend. Zero on-stage friction.

We built three stations inside the Beats zone: a Bud NFT generator, a live-drawing station with on-demand fan-board printing, and an instant selfie booth with branded compositing. Each station ran independently so a queue at one never blocked the others.

The set deployed in under a day on-site and ran continuously through the festival without operator intervention.

Three concurrent interactive stations, a continuous queue across the weekend, and a measurable lift in social shares for Budweiser Beats.

• WEBGL
• NFT
• PRINT PIPELINE
• COMPUTER VISION