
TX-027TX_OPEN
Tawuniya Experiential Event
CLIENT
Tawuniya
YEAR
2025
CLIENT
TAWUNIYA
SCOPE
DESIGN + BUILD + INSTALL
DURATION
8 WEEKS
YEAR
2025
LOCATION
RIYADH, SAUDI ARABIA
BLOCK_01 / BRIEF
Anchor the Tawuniya event floor with an experiential set that explains the brand's coverage story to a varied audience — from policyholders to partners — in a single walkthrough.
BLOCK_02 / APPROACH
We composed three connected stations: a VR centrepiece that puts the participant inside Tawuniya's coverage scenarios, plus two supporting interactive installations that extend the narrative. Each station is operator-light and built to absorb continuous traffic across the event day.
BLOCK_03 / OUTCOME
A high-traffic experiential floor across the event window, with consistent dwell across all three stations and strong qualitative feedback from senior stakeholders.
BLOCK_04 / TECH STACK
- VR
- INTERACTIVE INSTALLATION
- REAL-TIME GRAPHICS
- UNITY
GALLERY_01 / VISUAL ARCHIVE

[ VIDEO ]
