ICC Virtual Trophy Photobooth

A virtual photobooth for the ICC World Cup promotion. Visitors pose with a realistic ICC trophy replica and walk away with a frame fit for Instagram.

We modelled the trophy at exhibition fidelity and built a real-time compositing rig that places visitors next to it under correct lighting. A reward loop incentivises Instagram posts directly from the booth, closing the gap between capture and share.

A high-throughput photobooth that produced a steady stream of organic, on-brand social posts across the activation.

• WEBGL
• REAL-TIME COMPOSITING
• PRINT PIPELINE